Cart Recovery ROI Calculator

Estimate how much an Indian D2C brand can recover from abandoned carts by adding AI voice calls on top of email recovery. Model your cart volume, average cart value, contactable share, and voice recovery rate. Numbers are illustrative; actuals depend on category, cart-value mix, and call timing.

Your cart abandonment volume

Abandoned carts per month

Unique carts abandoned at or after the contact step in checkout.

Average cart value

₹

Indian D2C cart values typically ₹800–₹3,000 across categories.

Contactable carts (phone captured)

Share of abandoned carts where the customer entered a valid phone number.

Voice AI recovery rate (on contactable)

Indian D2C benchmark: 10–18% recovery on contactable carts via voice AI.

Voice AI cost per call

₹

Caller Digital pay-per-outcome ₹8–25 plus DLT/scrubbing for promotional calls.

Current email recovery rate

Email baseline for D2C in India: 3–5%.

Gross margin on recovered revenue

Used to calculate gross profit on incremental recovered carts.

Estimated annual incremental revenue

₹1,12,25,088

Carts recovered by voice AI net of email baseline. 12-month rollup.

Net annual gross profit benefit: ₹26,84,621

ROI on voice AI spend: 2.2x

Monthly breakdown

Contactable carts5,760
Voice AI calling cost-₹1,03,680
Email-only recovery320 carts
Voice AI recovery806 carts
Incremental carts (vs email)645
Incremental revenue₹9,35,424
Gross profit on incremental₹3,27,398
Net monthly benefit₹2,23,718
Cost per recovered cart₹129

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Disclaimer: Incremental-revenue assumption uses 80% of voice recoveries as net new (20% would have been recovered by email anyway). Adjust grossly per your category's customer overlap. Estimates are illustrative; actuals vary by brand and category.