Indiamart
Client Snapshot
IndiamartE-commerce B2B/IndiaSize: 5000
Indiamart, one of the biggest B2B marketplace in India that connects millions of buyers with verified sellers across industries. Due to the massive enquiry volume on a daily basis, the company faced some difficulties in connecting genuine buyers with valid sellers. Most of the unanswered calls or invalid leads resulting in a business loss as well as decreasing buyer trust. Indiamart needs AI-powered lead generation automation systems that can make their workflow scalable and interact with the customers intelligently.
Basically, India receives thousands of calls or buyers search everyday but because the calls are getting missed, the buyer-to-seller interaction percentage reduces. The human agents are either unavailable due to time limitations or calls are busy. Delayed responses, language barriers as well as unstructured information is leading to business loss and diminishing trust. The recurring problem that Indiamart is facing:
- Several unanswered calls due to which buyers are not able to connect with sellers.
- Due to lack of quick response, the buyers majorly opt to drop-off.
- Complicated and inaccessible workflow leads to incomplete lead conversion.
Conversational Voice AI Assistant for Indiamart Lead Generation System
Caller Digital, a customizable voice AI platform provides an automated lead generation system to Indiamart to bridge the gap between buyers and sellers as well as making sure that no enquiry was left unanswered. For example - a voice bot assistant named Riya is now handling their outbound calls and customer interaction in human-like language and tone. Do you know what key features make the workflow of the company so smooth:
Automate immediate callback to buyer.Capturing essential details like quantity, specifications and others.Multilingual support to comfort buyers' interaction.Generate verified leads as per the requirements.
Outcome of Indiamart Conversational AI Success Story with Caller Digital
Implementation of voice AI transformed the lead handling system of the company, provided multilingual support, 24/7 availability of assistants, and designed a structured format for consistency.
Before Caller Digital
Other voice bot conversation is in robotic tone
Limited time availability of human agents
Less operational efficiency due to traditional IVR
After Caller Digital
Human-like interaction and no robotic tones
24/7 availability with consistent workflow
Improve operational efficiency by 50%
Benefits of Integration
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Frequently Asked Questions
Indiamart, an e-commerce platform that uses Caller Digital’s voice AI automation for lead generation process to consistently handle the calls from buyers and connect them to specific sellers.
In the e-commerce brands, the major part of the payment goes to human agents for handling calls and managing workflow but with voice bot automation, routine inquiries and regular tasks such as order tracking, delivery status, or supply change management is completely handled by AI agents with no use of manual effort. This leads to decrease the operational costs of the business.
The results that Indiamart achieve after implementation of Caller Digital’s voice automation are - Fasten callback process to connect with buyer, 24/7 availability to response on real-time, Generation of verified leads improves efficiency and business growth.
The conversational voice AI solution provides instant solutions, personalized communication and 24/7 customer support that increase sales and streamline the workflows.
After adopting voice AI, the average cost of the company decreased and overall efficiency of the business increased.
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